REBRAND / CORPORATE COMMUNICATION
There always comes a time when brand change is necessary. Apprehending when this change needs to be undertaken may be difficult but in the life of every business, there are important markers that indicate when this change is needed. In HPG’s case it was its vision with which the team works. To be more precise, its young and enthusiastic team that works to deliver beyond the board meetings, with a smile. A logo that looked fine several years ago was facing difficulties to make the clients and employees understand the forward thinking, young and aspirational approach to work.
After a thorough discussion with the board members, we got the go-ahead to sketch the vision of the company in its visual identity, a company that works to deliver a happy experience. A smile was carved out of the logo which also turned into a standalone mark. We didn’t design the visual identity, we curated its vision. The new brand mark defines it like never before. It depicts innovation to the process, a young and enthusiastic team and a perfect harmony that the team strike between the serious work they do and the young-at-heart attitude where they make friends and not just clients.
